VP of Product and leader of Digital Media, SaaS, Analytics, ecommerce, Retail and B2B web/mobile applications in roles reporting to the CEO and C-Suite leading product vision & strategy, product management, customer research, UX as center of excellence, product roadmap, marketing, agile software development, and digital business transformation. A steady record of revenue growth, operational excellence and breakthrough results with an innate ability to evangelize opportunities and spearhead customer-centric solutions and compelling new offerings.
Measurable Career Highlights:
- 5-10% increases in conversion
- 100% reduction in length of sales cycle
- Customer acquisition rate increase of 162%
- Continually develop data driven culture using Key Metrics to drive technical engagement and innovation
Matt Sasso is a highly experienced product leader specializing in applying customer-centric methodologies to product lifecycle development within the SDLC, customer support, sales and marketing solutions to create growth. Matt has worked with Fortune 500 companies to define the optimal experience and objectives for digital products, marketing strategies and business applications by successfully aligning customers needs with business growth opportunities and strategy.
His experience in both the consulting and corporate world spans diverse industries including travel, publishing, pharmaceutical, high tech, financial, construction, automotive and sports retail. His clients included IBM, GlaxoSmithKline, Meredith Publishing, Siemens and Mead Johnson, AOL and Emirates Airlines, Dav El BostonCoach.
Contact Matt to apply customer-centric methodologies and build out your digital products and product practice